WW Counts on Oprah to Save It From Another Subscriber Slump
Photographer: Michael Nagle/Bloomberg
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WW International Inc., the diet company formerly known as Weight Watchers, is turning to Oprah Winfrey – again – to try to boost business after a sluggish year.
The stock tumbled in February after WW said it enrolled fewer subscribers heading into 2019 than it had expected amid a re-branding campaign that fell flat and failed to attract new customers during the crucial winter season. The stock continued to trade well below previous highs until August when it began to rebound.