Owner of Zest Soap, V05 Shampoo Files for Chapter 11 Bankruptcy
- Company aims to sell itself in court-supervised process
- Consumer brand roll-up has least $500 million in liabilities
Zest Bar Soap
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High Ridge Brands Co., owner of faded consumer names like Zest soap and VO5 shampoo, filed for Chapter 11 bankruptcy in Delaware with plans to sell itself in a court-supervised process.
The company listed as much as $500 million in assets and at least $500 million of liabilities in its bankruptcy petition. High Ridge said in a statement it’s in active discussions with potential bidders and has $20 million committed for a bankruptcy loan from current lenders.