Chipotle Starts Testing Walk-Up Windows in Urban Areas
This article is for subscribers only.
Chipotle Mexican Grill Inc., one of the best performers this year in the S&P 500 Index, is betting walk-up windows can boost its burrito sales.
The company is testing a sidewalk window in a new Chicago location this week. It’s across the street from Wrigley Field, so the idea is to distribute orders quickly among the crowds of hungry baseball fans. It’s part of a Chipotle redesign that will arrive at a few dozen restaurants next year.
In an interview at the location, Chief Financial Officer Jack Hartung said the window complements the chain’s efforts to attract more orders from online and mobile platforms. Digital sales have represented $1 billion in revenue so far in 2019, up 88% from the previous year.