Film

Disney Bets on Nostalgia to Pull ‘Star Wars’ Saga Out of Decline

Box-office receipts could top $200 million in first weekend for ‘Rise of Skywalker’ finale

Daisy Ridley stars as Rey in “Star Wars: The Rise of Skywalker.”
Source: Disney

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By Christopher Palmeri

December 17, 2019 at 10:00 AM UTC

Updated on

December 17, 2019 at 6:22 PM UTC

After stumbling at the box office and irking many fans, Walt Disney Co. is betting that it can win them back with the latest chapter of the “Star Wars” series.

Like an aging rock band promoting its last tour, marketing for “Star Wars: The Rise of Skywalker” plucks the nostalgia strings and plays up the fact that there won’t be another film for years.