Travel
Thomas Cook Brand Set for 2020 Relaunch by Chinese Owner
- British tour operator’s collapse caused chaos for travelers
- Fosun bought trademarks in November for 11 million pounds
Gatwick Airport near Crawley, U.K.
Photographer: Chris Ratcliffe/BloombergThomas Cook is set to be relaunched by its Chinese owner, who plans to use the 178-year-old British tour operator’s brand on a travel platform targeting European customers.
Fosun Tourism Group, the Shanghai-based company that bought Thomas Cook’s trademark following its dramatic collapse in September, will debut the platform in the first half of next year, according to a person familiar with the plans.