How’s Your Driving? If You Use an App Insurers Could Be Watching
- Turo, BlaBlaCar among firms that see insurance data potential
- Firms can combine telematics with ‘soft data’ from user rating
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Apps that let you book a ride to work or borrow a car for your next vacation are feeding into a revolution in auto insurance -- while also raising some privacy red flags.
Data on everything from how frequently a car is booked, the type of vehicle rented, the destination, the amount of time between making a reservation and the trip, how hard the driver slams on the brakes to how punctual and friendly a person is on the drive could all be fair game for the industry.