Red Bull Owners’ Payout Rises as Cost Cuts Boost Net Income
- Energy drink maker’s profit surged by more than a third
- Internal restructuring cut staff and other expenses in 2018
Cans of Red Bull GmbH energy drink sit on display inside a supermarket in Redhill.
Photographer: Simon Dawson/BloombergThis article is for subscribers only.
Red Bull GmbH, the energy drink maker that sponsors extreme sports, raised the annual payout to owners Dietrich Mateschitz and the Yoovidhya family by more than a third after a revamp in the holding company boosted profit.
Red Bull’s net income rose 36% last year to 741.2 million euros ($821 million) after revenue increased and costs for staff and marketing declined sharply, according to a filing to the Austrian company register. The usual run rate of half the profit, or 370.6 million euros, will be distributed to the holders, which received an extra dividend of 500 million euros two years ago.