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Someday There Might Not Be a Menswear Department
Or a women’s department for that matter. Gender-neutral clothing retailers like Phluid are betting on a non-binary world.
The Phluid Project store in New York.
Photographer: Eugene Gologursky/Getty Images for Phluid Project
While gender-free clothing has been on runways and in fashion magazines for years, building a retail space around the concept was until recently seen as financially risky. Now, some companies are out to prove that the cultural fulcrum has shifted enough to give it a try.
According to Pew research, 35% of Generation Z knows someone who identifies as non-binary and prefers gender neutral pronouns—and millennials and even Generation X aren’t far behind. Retailers, and in particular clothes sellers, have taken notice.