Food
Chocolate Innovators Try New Flavors (And Sound Waves) to Boost Sales
- Green tea joins bacon, sake, potato chips on menu of flavors
- Chocolate sales reached a record $108 billion globally in 2019
Matcha-infused truffles show why chocolate is on the rise when other old-school foods are dying out.
Green tea, balsamic vinegar, tree resin, curry powder -- chocolatiers more than ever are taking an any-ingredient-approach to their products. It’s a winning strategy that’s helped keep demand at record highs at a time when many consumers are ditching sugary and processed treats. This isn’t an entirely new approach, but what’s different now is the speed at which innovation is happening and how widespread it’s becoming.