Amazon Says Millions Watched Its First U.K. Soccer Matches

Source: Amazon

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Amazon.com Inc. said it signed up new Prime service members in record numbers in the U.K. on Tuesday and Wednesday, when it aired Premier League soccer on its streaming platform for the first time.

“Both days beat any previous Prime Day, Black Friday and the day The Grand Tour launched,” Amazon said in a statement, referring to the car show hosted by Jeremy Clarkson.