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Rent the Runway Is Coming to Hotels in Bid to Lure Customers
- The clothing subscription service is partnering with W Hotels
- Customers can rent during stay as CEO seeks ‘points of access’
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Rent the Runway Inc. is bringing its high-end subscription clothing to hotel closets.
The rental business is entering W Hotels, allowing customers to borrow four outfits during their stay for $69. To start, the service will be available in four of its locations: Hollywood, Aspen, Miami and Washington D.C. Participating guests will be greeted with clothing in their hotel rooms and they can leave it at the front desk upon checkout, letting them lighten up their luggage.