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Mobile-Gaming Billionaires Are Buying Rivals Instead of Selling Out

  • Bukhman brothers see big revenue boost from new titles
  • Founders refuse outside cash in push to expand company
Igor, left, and Dmitri Bukhman
Igor, left, and Dmitri BukhmanPhotographer: Corinna Kern/Bloomberg
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Playrix Holding Ltd., a mobile-game developer that made billionaires of its Russian founders, has bought into about a dozen studios to take on the likes of Activision Blizzard Inc. and Electronic Arts Inc.

Brothers Igor and Dmitry Bukhman said in an interview that by 2025 they want Playrix’s sales to catch up with those of the U.S. gaming giants. Over the past year they’ve spent more than $100 million on acquisitions and are planning to more than quadruple their portfolio of titles from about four that are available now.