Canada Goose Shoppers Walk on Fake Ice, Real Snow in New ‘Store’
Fast-growing apparel brand’s latest concept has no inventory, but loads of wintry experiences.
The “cold room” with arctic temps and real snow at Canada Goose’s new retail concept in Toronto.
Source: Canada GooseCanada Goose Holdings Inc. will open a retail space in a Toronto mall this week, but calling it a store might be a stretch.
There is no product inventory in what the company has dubbed “The Journey,” but visitors can try on the brand’s $1,000 parkas in a snow-filled room that dips down to -12 degrees Celsius (10 degrees Fahrenheit). That comes after “The Crevasse,” which mimics traversing an icy rock face, and then being treated to 4K video walls of Canadian landscapes. The experience ends with an employee, who’s been acting as a personal tour guide, helping the customer shop online via touchscreen.