Ski-Doo Maker BRP Channels Tesla Spirit With Electric Push
- Company mulls urban market entry with electric two-wheeler
- Bain-backed company has shown dealers six electric ‘concepts’
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BRP Inc., the Canadian maker of Sea-Doos, three-wheelers and other gasoline-fueled outdoor toys, is eyeing a new type of customer: the climate-conscious urban dweller.
The power-sports vehicle manufacturer unveiled six electric prototypes at a September event for dealers in Las Vegas, giving them a taste of the future as it explores ways to enter a segment that’s still in its infancy. Among them were two models of two-wheelers that could catapult BRP into the urban mobility market.