Private-Equity Firm Permira Considers Sale of John Masters Organics

  • The transaction could fetch as much as $200 million: sources
  • Permira is working with a financial adviser for the sale
Lock
This article is for subscribers only.

Private-equity firm Permira Holdings LLP is considering the sale of its organic personal care business, John Masters Organics Inc. amid interest from other global consumer companies, according to people familiar with the matter.

Permira is working with a financial adviser to help sell the firm, which could fetch as much as $200 million, the people said, asking not to be identified because the discussions are private. Consumer companies with an interest in personal care products from Asia, Europe and the U.S. are among potential suitors for the business, one of the people said, adding that the talks were on but no final decision had been made.