Google’s Limits on Political Ads Have a Loophole Trump Could Tap
- Campaigns can still target ads on the web using other tools
- Google is changing its ad policy after months of debate
Donald Trump arrives for a “Keep America Great” rally in Florida in November.
Photographer: Mandel Ngan/AFP via Getty Images
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Google is pulling powerful targeting tools from political advertisers, a move that prompted a sharp rebuke from President Donald Trump’s campaign.
Because of the changes outlined last month, campaigns that use Google to place election ads on Google Search, YouTube and other websites can no longer target them to a particular audience based on political affiliation.