Cord-Cutting Pushed to ‘Tipping Point’ as Video Streaming Grows
- Analyst says 40% of cable subscribers ‘at risk’ of cutting
- Streaming stocks like Roku were main beneficiaries in 2019
A Roku steaming player and remote control.
Photographer: Patrick T. Fallon/Bloomberg
The media ecosystem is undergoing a massive change as streaming video looks to extend its recent dominance over traditional distribution, according to research firm MoffettNathanson, which wrote that a large minority of cable consumers could cut their subscriptions in coming years.
“The video market is in full disruption and this year could be the cord cutting tipping point,” analyst Michael Nathanson wrote to clients. “Media companies will need to master a whole new suite of skill sets to win going forward,” with content creation, user interfaces and “churn mitigation strategies” among the factors that could determine the next generation of winners in the market.