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Online Sales Break Black Friday Record as Clicks Beat Queues
- Sales via phone and computer reach $7.4 billion, survey shows
- Cyber Monday poised to beat last year by 19%: Adobe Analytics
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Black Friday hit a record $7.4 billion in U.S. online sales as many shoppers spent the day clicking instead of lining up to buy.
It was the second biggest U.S. online sales day ever, behind 2018 Cyber Monday’s $7.9 billion, according to a survey of 80 of the top 100 U.S. online retailers from Adobe Analytics.