Fox Sells Out Super Bowl Ads at as Much as $5.6 Million Each
- The Super Bowl is typically the highest-rated TV event of year
- Total ad haul should surpass $400 million for NFL title game
The Vince Lombardi trophy
Photographer: Kevin C. Cox/Getty Images North AmericaThis article is for subscribers only.
Fox Sports sold out its inventory of Super Bowl ads, with prices for 30-second spots at television’s biggest annual event going for as much as a record $5.6 million.
The Fox Corp. unit finished selling all 77 national spots on Friday, according to Seth Winter, executive vice president for sports sales at Fox Sports. He said most ads for the National Football League championship game tend to sell out around Christmas, or even later into January.