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Amazon Teams Up With China Upstart for Black Friday Sale

  • Tie-up helps tap shopping app’s half billion active buyers
  • Amazon shut its Chinese marketplace in July amid competition
Inside An Amazon Inc. Fulfilment Center On Prime Day
Photographer: Krisztian Bocsi/Bloomberg
Updated on Inc. is counting on a smartphone app known for cheap deals to lure Chinese consumers during the Black Friday online spree, in a partnership that extends to the end of the year.

The U.S. e-commerce giant’s cross-border unit has just opened a storefront on Pinduoduo Inc., China’s No. 3 online retailer after Alibaba Group Holding Ltd. and Inc.