Amazon Teams Up With China Upstart for Black Friday Sale
- Tie-up helps tap shopping app’s half billion active buyers
- Amazon shut its Chinese marketplace in July amid competition
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Amazon.com Inc. is counting on a smartphone app known for cheap deals to lure Chinese consumers during the Black Friday online spree, in a partnership that extends to the end of the year.
The U.S. e-commerce giant’s cross-border unit has just opened a storefront on Pinduoduo Inc., China’s No. 3 online retailer after Alibaba Group Holding Ltd. and JD.com Inc.