Tesla Inc. Chief Executive Officer Elon Musk revived the practice of reporting reservation counts, telling his Twitter followers that orders for the carmaker’s Cybertruck climbed to 200,000 despite a rocky reveal.
The tally Musk tweeted Sunday restores another source of intrigue for investors, analysts, journalists, fans and skeptics of the company, as the figures are inherently used as a proxy for demand. Musk’s tweets broke with recent practice at Tesla, which had stopped giving reservation figures on quarterly earnings calls, saying the metric wasn’t relevant.
