Hyperdrive

Tesla Truck Demo Gets Awkward as Shatterproof Windows Shatter

Cybertruck faces stiff competition from rivals new and old
Musk promises $39,900 starting price; three variants planned

Musk’s unveiling of the electric pickup truck didn’t go as planned. Bloomberg’s Ed Ludlow reports from the event.Source: Bloomberg

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By Dana Hull and Edward Ludlow

November 22, 2019 at 4:42 AM UTC

Updated on

November 22, 2019 at 9:56 PM UTC

This article is for subscribers only.

Tesla Inc. Chief Executive Officer Elon Musk took to the stage late Thursday to reprise a familiar role: pitching a future vehicle to a throng of adoring fans. This time, it was the “Cybertruck” -- his name for Tesla’s new electric pickup.

The angular vehicle, which has a stainless-steel skin, starts at $39,900 and will come in three variants, Musk told a packed audience in Hawthorne, California. Customers can order the truck with a deposit of just $100, though production will start no sooner than late 2021, Tesla said on its website.