The Year Ahead
Porsche Is Going All In on Electric, but 911 Will Be Last to Switch
The brand’s CEO for North America says it has to adapt or “we’re going to be left out.”
The future is electric, at least for Porsche.
“We are in the beginning of a transition phase in the car industry, and to Porsche, to switch over to battery electric fully,” said Klaus Zellmer, president and chief executive officer of the luxury automaker’s North American division. “Luxury consumers expect, with a brand’s purpose, for sustainability to play a major part.”