Jeremy Corbyn’s Labour Is Winning the U.K. Election Digital War

Labour leads in organic reach on Facebook, Twitter, Instagram
Challenge is to convert digital support into votes and seats

Jeremy Corbyn gestures during the launch of the party's general election manifesto on Nov. 21.Photographer: Darren Staples/Bloomberg

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By Joe Mayes

November 22, 2019 at 3:19 PM UTC

This article is for subscribers only.

With three weeks to go, Jeremy Corbyn’s Labour Party is winning the crucial digital campaign in the U.K.’s general election, reaching larger online audiences than Boris Johnson.

While this is potentially good news for Labour, there are reasons for the Conservatives to be optimistic, too. Their social media operation is working more effectively than Theresa May’s did in 2017.