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Juul Sued by N.Y. State Over Marketing Vape Products to Kids

  • Suit alleges Juul targeted teens in e-cigarette ads, hid risks
  • State accuses company of taking page from Big Tobacco playbook
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Juul Sued by New York for Targeting Teens in Ads
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Juul Labs Inc. is being sued by New York for allegedly trampling state marketing laws by targeting teenagers in advertisements for e-cigarettes and making misleading statements about nicotine content in vaping products, among other things, the state’s top law enforcement officer said.

The lawsuit, announced Tuesday by New York Attorney General Letitia James, comes one day after California filed a similar complaint against Juul. The allegations by the Democratic-led states add to earlier legal challenges by schools, parents and others accusing the embattled company of wrongdoing.