Entertaining

What Drinks to Serve Non-Drinkers This Thanksgiving

Consider Drygiving the antidote to Drinksgiving.

Nonalcoholic beer, wine, and aperitifs that actually taste delicious.

Source: Vendors

Drunk relatives at the Thanksgiving table are one of the holiday’s most time-honored cliches, the source of infinite memes and late-night talk show punchlines.

Sales figures back up the image of overserved aunts and uncles. Thanksgiving is one of America’s biggest, if unheralded, alcohol-fueled holidays—there’s a reason it’s cheekily called Drinksgiving. The day before the holiday is a major sales day at bars and liquor stores across America, according to Womply, a software company that serves small businesses. For liquor stores, it’s the No. 3-ranked revenue day of the year, behind New Year’s Eve and the day before the Fourth of July; sales increase 130% overall. Across the country, stores take in almost $2,500, a 180% increase over a regular Wednesday. Likewise at bars: Revenue rises more than 52% compared with a typical Wednesday.