Skip to content
Subscriber Only

Juul Sued by California for Marketing E-Cigarettes to Teens

  • State claims Juul targeted young people in its advertising
  • Suit comes amid a slew of litigation from schools, parents
Bloomberg business news
Juul Sued by New York for Targeting Teens in Ads
Updated on

Juul Labs Inc. was sued by California for allegedly targeting teenagers with ads for its e-cigarettes, after a series of lawsuits filed by schools, parents and others against the market leader as deaths and illnesses linked to vaping add up across the U.S.

“Juul adopted the tobacco industry’s infamous playbook, employing advertisements that had no regard for public health and searching out vulnerable targets,” said California Attorney General Xavier Becerra, who announced the lawsuit at a news conference Monday in Los Angeles. “Today we take legal action against the deceptive practices that Juul and the e-cigarette industry employ to lure our kids into their vaping web.”