Twitter’s Political Ad Ban Will Exempt Some ‘Issue’ Ads
- Some ads for causes, like climate change, will be allowed
- Political ads account for a small amount of total revenue
Photographer: Michael Nagle/Bloomberg
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Twitter Inc. is making some exceptions to its recent ban on all political advertising, announcing Friday that it will allow “cause-based” ads for some economic, environmental or social issues.
There will still be certain restrictions for those promotions, also known as issue ads. Groups that promote content about a cause -- climate change, for example -- can’t link to a specific candidate’s landing page, promote the ad on behalf of a candidate or mention a particular piece of legislation. Such ads also won’t be able to target people using specific identifiers, like email addresses or zip codes.