Ferrari Says New Coupe Is Inspired by Iconic Postwar Rome
- Designers of Roma sought to evoke the carefree 1950s styling
- Ferrari has a goal of delivering about 10,000 cars in 2019
Ferrari NV’s newest car may be state-of-the-art under the hood, but its sensual curves recall the setting of 1953’s “Roman Holiday” -- and that’s exactly what the Italian sportscar maker wants.
As Maranello-based Ferrari on Wednesday unveiled the Roma Coupe, equipped with a mid-front-mounted 620-horsepower engine, the company called the car “a contemporary representation of the carefree, pleasurable way of life that characterized Rome in the 1950s and 1960s.”