Rebranded WW Debuts New Diet Program Ahead of Key Sign-Up Season
Photographer: Michael Nagle/Bloomberg
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WW International on Monday rolled out its long-awaited new program, myWW, today ahead of the post-holiday diet season, offering members a customized approach to weight management by matching them to one of three plans based on a personal assessment.
The new plans are built on WW’s SmartPoints system and ZeroPoint foods, and are tailored toward helping individuals lose weight after accounting for specifics such as eating habits and activity rates. The company, formerly known as Weight Watchers, began to re-brand away from a weight loss company to a holistic wellness company in 2018 under the leadership of new CEO Mindy Grossman.