Instagram Covers Celebrity Video Costs—If They Avoid Politics
- Contract clause conflicts with Facebook stance on free speech
- IGTV asks stars not to post about politics and social issues
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Instagram is willing to pick up the tab for some celebrities’ video production costs. As long as they don’t film anything about politics or elections.
Anyone who gets Instagram money to produce content for IGTV, the app’s hub for longer videos, “must not include content about social issues, elections or politics,” according to a contract distributed by the company to creators and agents. Bloomberg News obtained a copy of the document.