Instagram Will Remove ‘Likes’ From Posts for Some U.S. Users
- U.S. test follows similar efforts in Canada, Japan and Brazil
- Hiding ‘likes’ meant to remove pressure, social competition
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Facebook Inc.’s Instagram plans to remove the number of “likes” visible on posts for some users in the U.S. to decrease competitive pressure among people on the photo-sharing service.
Instagram has been hiding like counts in some markets since April, beginning in Canada, and later expanding to Japan and Brazil. The U.S. is one of Instagram’s largest markets with more than 106 million users, according to data analyst EMarketer.