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Hard Seltzer Craze Makes White Claw Maker a Multibillionaire

  • Anthony von Mandl made a fortune with genre-defying beverages
  • He’s poured some of his wealth into five Canadian wineries
White Claw Hard Seltzer
White Claw Hard SeltzerSource: Mark Anthony Brands
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Fresh out of college in the early 1970s, Anthony von Mandl opened a wine-importing business in his native Vancouver. He struggled to get Canada’s liquor boards to buy the foreign labels he was handling.

He had “a little office about the size of a cupboard in the back of a building downtown,” said Vancouver-based wine writer John Schreiner. “He was selling German wines, primarily, out of his car.”