Juul Sued for Privacy Violations Over Customer Biometric Data

Juul e-cigarette and flavored pods

Photographer: Gabby Jones/Bloomberg
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Juul Labs Inc. was sued for collecting biometric data from its online customers as a method of verifying they are legally old enough to buy vaping products.

The company was accused in a complaint filed Thursday in Illinois of violating a state law that requires consumer consent for companies to gather sensitive biometric data.