Aston Martin’s Make-Or-Break $189,900 SUV Gamble Starts in China
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Aston Martin Lagonda Global Holdings Plc will launch its first sport-utility vehicle in Beijing this month, highlighting China’s importance as a key market for a model the company says will help double sales.
The luxury carmaker, whose stock is down 78% since listing 13 months ago, will price the DBX from $189,900, pitching it between Lamborghini’s best-selling Urus SUV, which starts at $200,000, and the $165,000 Bentley Bentayga.