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The Green Short: Funds Target Laggards in Sustainable Shift

  • Some mutual funds are now shorting unsustainable companies
  • More than 1,900 funds aim to invest according to ESG criteria
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A new breed of environmentally conscious investor is starting to bet against losers in the race to save the planet.

From boutique money managers to French behemoth BNP Paribas SA, financial firms are setting up sustainability-focused mutual funds that mimic hedge-fund tactics. In an unusual move, they’re not only buying stakes in the companies favored by green investors, but also shorting firms that are failing to make the shift to sustainability.