Apple Ad Agency Cuts 50 Jobs as iPhone Maker’s Needs Evolve
- Media Arts Lab has been Apple’s outside ad agency for decades
- Company helps Apple create ads for iPhones, services and more
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Apple Inc.’s outside advertising agency has cut about 50 employees, according to people familiar with the matter. The firm said it was adjusting to the changing needs of its only client.
The staff reductions at Media Arts Lab were made Monday in several divisions, but many of the job cuts happened in the strategy division that helps Apple come up with ads for its latest products.