Angry Birds Maker Wants to Launch Tailor-Made Games by 2022
- Rovio Entertainment uses machine learning in game development
- Algorithms can predict when user-acquisition spending pays off
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The maker of Angry Birds, Rovio Entertainment Oyj, is capitalizing on five years of machine learning to develop individually-tailored games by 2022 in a bid to reverse its fortunes.
“We truly believe we can go as far as making individualized experiences for our players with the help of machine learning,” Chief Executive Officer Kati Levoranta said in an interview in Helsinki on Monday.