WWE Inks Deal for Saudi Events, Boosting Hope for Wider Accord
- The shares jump 7% in late trading after the announcement
- Investors have been concerned about WWE’s progress in region
World Wrestling Entertainment Inc. rose as much as 7% in extended trading after the company expanded its live event partnership in Saudi Arabia to include a second large-scale event.
The partnership with the Saudi General Entertainment Authority runs through 2027, the parties said Monday. WWE and GEA also continue to work toward a media agreement in the Middle East-North Africa region.