Deals
Peloton Buys Design Firm That Helped Facebook, Google
- Gossamer Engineering acquisition happened earlier this year
- Peloton domain names suggest new workout devices may be coming
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Peloton Interactive Inc., the provider of fitness appliances and classes, has quietly acquired a Silicon Valley engineering firm that designed devices for Google and Facebook Inc.
Peloton bought Gossamer Engineering earlier this year to help the company ramp up in-house development of its products such as treadmills and bicycles, according to people familiar with the matter. It’s unclear how much Peloton paid for the business, but the transaction has the hallmarks of an acqui-hire, where smaller companies are purchased mostly for their talented staff.