Hyperdrive
Infiniti Will Market Cars That Still Fill Up on Gas as Electric
- Brand to offer a refined version of Nissan’s e-Power system
- Thirty years after dealers opened doors, sales are slumping
Infiniti bills itself as being a convention challenger, but the Nissan Motor Co. luxury-car division still sees the future of electrification much like the era of internal combustion.
At an event to mark the 30-year anniversary of Infiniti dealers first opening their doors, executives last week briefed reporters on the future products they’re counting on to revive sales. The first of five new models coming in the next three years will be the QX55 crossover coupe. It will be among the last vehicles the brand debuts that won’t offer an electrified powertrain -- every model will starting in 2021.