Ken Fisher Strikes Back With Ads Featuring Female Employees
- Advertisments present testimonals from women praising firm
- Investors have pulled almost $3.9 billion from money manager
The ad in the Wall Street Journal
Photographer: BloombergThis article is for subscribers only.
Ken Fisher is striking back with an advertising campaign that showcases female employees to clear up his firm’s image after he made lewd remarks.
One full-page advertisement, featuring seven female employees at Fisher Investments, is headlined: “You Heard Their Story. Now Hear Ours.” It includes statistics that put the company in a favorable light: “Over 800 women strong, with women leading 63% of employees.”