Burger King Ditches Morningstar Burger as Impossible Ascends
The Impossible Whopper at Burger King
Photographer: Drew Angerer/Getty ImagesThis article is for subscribers only.
The war for meatless hamburgers has a new casualty.
Burger King is getting rid of its Morningstar Farms veggie burgers, which are supplied by Kellogg Co., after the U.S. rollout of plant-based patties from Impossible Foods Inc. earlier this year. The Impossible Whopper helped the fast-food chain lure customers and boost sales in its latest quarter. Morningstar has lost market share as newer, trendier vegan options gain steam across the U.S.