WeWork Is in Early Stages of Forming Electronic-Gaming Arm
- Play By We trademark application was published last week
- WeWork has hired handful of staffers, future is uncertain
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We Co., the beleaguered parent of WeWork, has been quietly building an electronic-gaming business.
After branching into co-living with WeLive, fitness with Rise By We and education with WeGrow, the money-losing startup is seeking a Play By We trademark, according to an application published by the U.K.’s Intellectual Property Office last week. It has also hired a handful of staffers, according to people familiar with the matter, who asked not to be identified because it’s private.