AT&T to Pay About $500 Million for ‘South Park’ Rights
- Animated show will stream on AT&T’s new HBO Max service
- The company faced off against Peacock and Hulu in auction
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AT&T Inc.’s WarnerMedia acquired the exclusive U.S. streaming rights to the animated hit “South Park” for its new HBO Max service, the latest blockbuster content acquisition in a war to challenge Netflix Inc.
WarnerMedia is paying roughly $500 million for the rights, according to a person familiar with the deal. It faced off against at least a half-dozen prospective buyers, including Comcast Corp.’s Peacock service and Walt Disney Co.’s Hulu, the current owner of the streaming rights.