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Apple Launches Higher-End AirPods Pro with Noise-Cancellation

  • Company segments growing AirPods business into two models
  • New version also adds water-resistance, improved eartips
Bloomberg business news
Apple Unveils AirPods Pro With Noise-Cancellation
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Apple Inc. announced the AirPods Pro, a higher-end version of its popular wireless headphones that add noise-cancellation, water-resistance and a new design.

The model priced at $249 will sell alongside the current $159 version that launched in March, and marks the first time that Apple is segmenting its AirPods line in a significant way. The new model includes interchangeable flexible tips to improve their fit. That addresses a criticism of the original design, which first debuted in 2016, and also helps enable the noise cancellation feature for improved audio quality.