SoftBank-Backed Broker Compass Shuns Comparisons to WeWork
- Startup disrupts industry the old-fashioned way: lots of cash
- Company says it has culture of frugality, is debt free
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In the summer of 2012, Goldman Sachs Group Inc. banker Robert Reffkin emailed his network of friends to ask what problems they thought technology could solve.
He tallied the results and started Compass, which quickly became one of America’s largest brokerages -- and the most controversial startup in residential real estate.