‘Decade of Darkness’ for California Spurs Generator Windfall
- Generac sees California as $100 million to $200 million market
- PG&E CEO said it could face 10 years of rolling blackouts
A Generac generator at a Union 76 gas station during a blackout in Calistoga, California.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
A “decade of darkness” in California is offering a huge opportunity for the sale of generators that keep the lights on when the power grid goes down.
That’s the view of Aaron Jagdfeld, chief executive officer of Generac Holdings Inc., the Wisconsin-based maker of generators. Jagdfeld cited a comment by PG&E Corp.’s CEO earlier this month that it could take ten years to shore up its grid enough to ratchet down the power shutoffs it’s using to reduce the chances its equipment will ignite wildfires during a wind storm.