Rubik’s Cube Owners Lose as EU Trademark Fight Takes New Twist
- Legal battle over iconic puzzle has dragged on since 2006
- Decision by lower EU court on cube shape can be challenged
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The owner of the Rubik’s Cube brand lost a bid to regain the European Union trademark rights to the iconic puzzle’s shape.
The EU General Court in Luxembourg ruled on Thursday that the EU’s Intellectual Property Office was right to cancel trademark protection for the multi-colored cube that’s kept small and big hands busy since the 1970s.