Sandberg Says Facebook ‘Filter Bubble’ Problem Is Misunderstood

Sheryl Sandberg

Photographer: David Paul Morris/Bloomberg
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Facebook Inc. Chief Operating Officer Sheryl Sandberg defended the social network’s software algorithms, the programs that determine what content users see and don’t see, saying the system seeks to do more than simply show people posts they already agree with ideologically.

Sandberg said the idea that Facebook contributes to a “filter bubble” is misunderstood, adding that 26% of the news that users see in their Facebook feeds represents “another point of view.”